AXP is Hawthorn's Official High Performance Partner!

AXP is proud to announce its partnership with the Hawthorn AFL team as the official high performance partner for 2021/2022!

We’re thrilled that Hawthorn Physical Performance Manager, Luke Boyd recognises our shared values, saying: “Both Hawthorn and AXP are passionate about recovery. Both want to achieve the best results for our athletes, so there is obvious synergy between the two brands.”

This comment was reaffirmed by our AXP Founder & CEO, Blair Norfolk: “As the official high performance partner, we’re thrilled to be supporting the Hawks and helping them perform at their best this 2021 season.”

“Working closely with key Australian athletes, AXP has created a unique range of professional athlete-focused sports performance and recovery products that are all HASTA tested, to meet both WADA and ASADA standards.

“Born out of cutting-edge clinical research, AXP products combine the power of the gut microbiome with optimal plant-based nutrition to deliver a competitive edge to athletes.”

Along with our support of the AFL program, we are also the co-major partner of Hawthorn’s VFLW program for the 2021 season.



Hawthorn football player training in the gym